Art of Wellness
About the Client:
Nidhi Kakar is a holistic health coach and nutritionist, renowned for specializing in women’s health, particularly focusing on gut health, hormone health, and sustainable weight loss. With approximately 75,000 followers on Instagram, her brand “Art of Wellness” is a trusted source for holistic health tips and personalized coaching.
Client Requirements/Problem Faced:
Nidhi sought to extend her outreach and deepen her engagement by offering an online webinar specifically aimed at educating elderly women on menopause wellness. This webinar was to be followed by a 10-day Menopause Wellness Program delivered via WhatsApp, designed to convert webinar attendees into long-term participants.
Execution Timeline:
Discovery Call
Conducted an initial consultation to deeply understand the brand’s heritage, current market positioning, and digital aspirations.
Webinar Funnel Strategy
Developed a strategic plan for a Menopause Wellness webinar, ensuring content was tailored to the target audience
Landing Page Creation
Designed and launched a landing page to facilitate webinar registration and capture leads.
Set up payment gateway integration and managed end to end payment processes for the program. View Landing Page.
Performance Marketing
Implemented a full suite of Meta Ads services, including content creation, scripting, ad copywriting, strategic planning, and optimization to drive webinar sign-ups.
Integrated customer relationship management tools to automate email reminders and follow-ups with registrants.
Course Content Creation
Crafted engaging and informative course content material for the 10-day Menopause Wellness Program.
Managed a WhatsApp group for attendees, providing a platform for ongoing engagement and support.
Results:
The webinar campaign for “Art of Wellness” was highly successful, drawing in over 350 registrants. During the webinar, an impressive number of attendees, specifically 50 individuals, enrolled in the 10-day Menopause Wellness Program. This program not only expanded Nidhi Kakar’s reach but also significantly enhanced her network and community building efforts.