Hobby Nation
About the Client:
Hobby Nation is an art studio in Hyderabad, offering a range of workshops and camps, it encourages children, teens, and adults to explore art. It serves as a sanctuary where one can immerse in painting, clay shaping, and other creative pursuits.
Client Requirements/Problem Faced:
Hobby Nation sought to expand its presence and share its passion for art with a broader audience in Hyderabad. The goal was to highlight the studio’s unique offerings and the enriching experience of its art programs to foster creativity across all age groups.
Execution Timeline:
Discovery Call
A discovery call was conducted to delve deep into Hobby Nation's goals and tailor our services to their unique ethos.
Branding
We shaped Hobby Nation’s brand identity, selecting a vibrant colour palette and fonts that mirror the studio's creative spirit. Our team also crafted a unique logo that encapsulates their commitment to fostering artistic growth and community engagement.
Social Media Marketing
In February 2024, we kick-started a vibrant social media campaign on Instagram, a journey we continue to steer with engaging content that captures the studio's essence.
Performance Marketing
Starting April 2024, we launched targeted Meta Ads to elevate the studio's visibility, making Hobby Nation a well-known name in Hyderabad's cultural scene.
Results:
Hobby Nation’s digital leap under ScaleGen has boosted local engagement. Its events and workshops, now community cornerstones, attract many new enthusiasts. The targeted social media strategy and Meta Ads have increased foot traffic and sparked discussions on the therapeutic benefits of art, establishing Hobby Nation as a valued cultural hub.