Kanchi Apex Society
About the Client:
Kanchi Apex Society, a distinguished legacy saree brand based in Bangalore, has been synonymous with pure Kanchipuram Silk Sarees since 1987. Renowned for their quality and craftsmanship, they have established a strong offline presence and authority in the traditional saree market.
Client Requirements/Problem Faced:
Despite their success in the traditional retail space, Kanchi Apex Society recognized the need to expand their reach and modernize their brand through the power of the internet and social media. They aimed to enhance their organic social media presence and rebrand their company to resonate more with contemporary consumers while maintaining their rich heritage.
Execution Timeline:
Discovery Call
Conducted an initial consultation to deeply understand the brand’s heritage, current market positioning, and digital aspirations.
Branding
Redesigned the logo and updated the packaging, including saree boxes and bags, to reflect a modern yet timeless aesthetic.
Social Media Marketing
Developed a comprehensive content strategy aimed at engaging viewers and elevating the brand's social media presence.
Managed end-to-end content production, from conducting product shoots to scripting and recording talking head videos, followed by meticulous post-production.
Performance Marketing
Implemented a full suite of Meta Ads services, from content creation and scripting to strategic ad copywriting and optimization, aiming to enhance digital visibility and engagement.
Results:
Kanchi Apex Society’s new digital marketing strategies and refreshed look increased online visibility and engagement. Their updated logo and packaging appealed to new and loyal customers and expanded their audience. Enhanced content creation and performance marketing significantly grew their organic social media presence, attracting more followers and customer interaction.