Ur Personal Tutor
About the Client:
Mr. Thangaraj, an entrepreneurial individual physics tutor, has been successfully preparing students for competitive exams like JEE, KCET, BITSAT, and NEET. Despite his expertise, Mr. Thangaraj lacked an online presence, which limited his reach and potential growth.
Client Requirements/Problem Faced:
Mr. Thangaraj was eager to expand his teaching services digitally but had no online footprint. He needed a comprehensive digital transformation strategy that included branding, a dynamic website for registrations, and a robust presence on social media to engage more students and broaden his educational impact.
Execution Timeline:
Discovery Call
Initiated with a discovery call to grasp Mr. Thangaraj's requirements and goals.
Branding
Selected colors and typography that reflect the educational brand's values and ethos.
Crafted a distinctive logo that represents the brand's commitment to quality education.
Website Design & Development
Created engaging graphics and copywriting tailored to attract and inform potential students & developed a comprehensive website equipped with a database to manage customer queries effectively. View Website.
Social Media Marketing
Established branded social media profiles to extend reach and interact with a wider audience.
Developed engaging educational carousels and talking reels for Instagram, focusing on basic physics phenomena.
Performance Marketing
Provided end-to-end support for Meta Ads, including content creation, scripting, ad copywriting, strategic planning, and ad optimization.
Integrated customer relationship management tools to automate email reminders and follow-ups with registrants.
Results:
Mr. Thangaraj’s transition online was a success, significantly increasing his reach and revenue. The new platforms not only attracted more students but also allowed him to engage with them more personally and effectively. Now, with a solid digital presence, he can focus on teaching and expanding his impact, reaching students across geographical boundaries.